The 7-Section Checklist for a Yacht Club Website That Members Actually Use
The 7-Section Checklist for a Yacht Club Website That Members Actually Use Yacht club websites are easy to redesign poorly. After working with clubs across three coasts, the same seven sections appear on every site that members actually open weekly. Here is the friendly version of the checklist, with the common mistakes that cost clubs a year of frustration. 1. A hero who talks to members first Open with member-first language. "Welcome back" or "Today on the water" beats "Welcome to ABC Yacht Club" for the audience that uses the site most. Show the crest with intention, lead with real fleet photography, and place the primary CTA on member login — not on the membership application. 2. A member portal that actually works Login, account, document library, and an opt-in member directory. The portal is the most-used section of the site after the homepage. Treat it like a real product, not a tucked-away "members area." Older members will quie...